Upkeep
100% free. Launching soon.

Build Better Habits
Together

Join private step challenges with friends. Track progress together. Stay accountable without leaving the group.

Join the Waitlist See How It Works
7 Days Per Challenge
3-20 Friends Per Group
100% Free to Start

Today's Progress

69%
6,847 / 10,000 steps
🔥 3-day streak
M
T
W
T
F
S
S
👤 👤 👤 +4
7 friends on track today

How It Works

Join challenges. Build accountability. Stay motivated.

01
🎯

Create or Join

Start a private challenge with friends. Set a daily step goal (5K, 7K, or 10K) and invite them via link. That's it.

02
👟

Walk & Track

We connect to Apple Health or Google Fit. Your steps are verified automatically each day—no manual logging, no cheating.

03
🏆

Celebrate Together

See who succeeded, share your achievement cards, and celebrate the group. Results stay private to your cohort.

What's Next: Coming Post-Launch

Free forever gets even better with optional paid features

Now

Phase 1: Free MVP

Launching Q1 2026

🎁 Early Bird Perk: Join in Phase 1 and get Pro version FREE for life!
  • ✓ Unlimited challenges (free)
  • ✓ Private cohorts (3-20 friends)
  • ✓ Real-time leaderboards
  • ✓ Anti-cheat verification
  • ✓ Achievement cards
  • ✓ Push notifications
→
Q2 2026

Phase 2: Subscription Tiers

Monetization + optional prizes

Free Tier
2 challenges/month, ads
Pro ($9.99/mo)
Unlimited challenges, ad-free
Champion ($24.99/mo)
+ Prize pool access, coaching

How the Prize Model Works

Sustainable, fair, and designed for everyone to win

💰

Platform-Funded Prizes

We fund the prize pool with a portion of subscription revenue—not peer stakes.

📊

Fair Distribution

40% of tier revenue goes to successful participants. You earn bonuses per challenge completed, not per month.

✨

No Pressure

Free tier stays free forever. Champions opt-in to prize challenges. Everyone can compete without stakes.

Example: 100 Champion Subscribers

Monthly Revenue
$2,499
→↓
Prize Pool (40%)
$1,000
→↓
Per Challenge Bonus
~$15-20

Free tier users can compete in free challenges. Champion tier unlocks optional prize-eligible challenges.

🤝

Our Commitment to You

  • Free stays free. Phase 1 is 100% free. We'll never paywall core features.
  • No gambling. Unlike peer-to-peer stakes, our model is sustainable and non-addictive.
  • Fair for everyone. Freemium users compete fairly. No "whale" dynamics.
  • You control pricing. Cancel anytime. No contracts, no surprises.

Be First When We Launch

Early access to Phase 1. Founders get exclusive perks as we grow.

✓ No credit card · ✓ No spam · ✓ Unsubscribe anytime

🚀
Be among the first!

Get the App

Coming soon to iOS and Android. Join the waitlist to be notified when we launch!

Download on App Store Get it on Google Play

🚧 Product is still in development. Sign up to get early access!

Questions?

We've got answers

Is Upkeep really free?

Yes. Phase 1 is completely free, forever. We'll add optional paid tiers later, but core features stay free.

How do you prevent cheating?

We cross-check steps with GPS data, detect robotic patterns, and flag suspicious activity. Manual review backs up automation.

Is my data private?

Absolutely. Challenges are private to invited cohorts. Your step data is encrypted. We never sell data.

When does it launch?

Q1 2026. Sign up for early access and we'll notify you the minute it's available on App Store and Google Play.

Can I cancel my subscription?

Anytime. Free tier stays available. No lock-in contracts or surprise charges.

How do I share challenges with friends?

Generate an invite link, share via text/email/social. Friends tap the link and join in seconds.